We will try to do everything that we can to create content around it, and make the delivery of it as exciting as possible,” said Iovine about his efforts at Apple. Let them make the music exciting and interesting. He did tell Billboard in September that the music business is not in his future. It’s not clear what the Brooklyn-born entrepreneur plans to do after exiting Apple. At that moment, I aimed my car outside the record business.” When I saw Steve Jobs, I said, ‘Uh oh, the party’s at Steve’s house.’ They were the cool thing now. So I figured I could at least get close to cool. “I got into the music business because I wasn’t cool and I wanted to be cool. “In 2003, I met Steve Jobs, and I felt about Steve Jobs the way I felt about the music industry when I first got into it,” said Iovine in a 2017 interview with OTHERtone. Dre, 2Pac, Snoop Dogg, Eminem, 50 Cent, Kendrick Lamar, Jadakiss, French Montana, Pharrell Williams, and others. The label has been the home to Hip Hop stars such as Dr. The deal included the Beats Music streaming service which was eventually replaced by Apple Music.īefore his turn at the brand-Steve-Job-built, Iovine was the co-founder of Interscope Records. Dre sold Beats Electronics to the tech giant. Iovine has been working with Apple in an undefined capacity since 2014 after he and Dr. Billboard reports Jimmy Iovine is leaving Apple Inc in August. (AllHipHop News) An esteemed music business insider could be parting ways with one of the biggest companies connected to the record industry.
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